SOURCING EXCELLENCE

DISTRIBUTING GROWTH

EXPANDING HORIZONS

SOURCING EXCELLENCE DISTRIBUTING GROWTH EXPANDING HORIZONS

OUR STORY

There's the "Broker" Model, there's the "Distributor" Model, and then there's "Vendorr" - our approach redefines the game.

In 2020, driven by a visionary outlook shaped by their international backgrounds, our founders embarked on a mission to revolutionize Sweden's FMCG sector. One of them, living abroad at the time, brought a unique perspective and firsthand experience of global markets to the table. Recognizing the untapped potential in bringing a diverse range of international products to Sweden, they laid the foundation for our journey.

Since then, we've evolved into the exclusive distributor for the world's largest grains company and several renowned international food brands. Our team's unwavering passion stems from the desire to offer Swedish consumers a taste of global excellence.

Harnessing our extensive global network, we launched our global brand expansion service in 2023, enabling Scandinavian companies to venture into foreign markets with confidence. Additionally, our team's deep market expertise paved the way for the introduction of our consulting services, helping businesses navigate complex landscapes and achieve sustainable growth. At our core, we're driven by a commitment to bridging cultures and creating opportunities that transcend borders.

Meet the Team

  • Awad Ahmed

    EXECUTIVE CHAIRMAN

    Oversees the company's strategic direction, leveraging his extensive global network and multifaceted background. His leadership not only shapes the company's vision but also ensures its competitive edge in a rapidly evolving market landscape.

  • MUHAMMAD ABDUL REHMAN

    CHIEF EXECUTIVE OFFICER

    Oversees the company’s operations and sales, leveraging his food service and logistics background. He guides the Company in maintaining the forefront position in a dynamic industry environment.

OUR Values

QUALITY

Passion

Excellence

collaboration

Sustainability